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22 May 2018, by MMI
Topic - Important Aspects to develop a Brand’s Presence

Nowadays, brand presence plays a significant role in business development. No matter what, online presence has become a must have for every brand; small or big. All kinds of tools and tactics used by the IT firms assures enhancement in growth and profit making ability of any business owner.

Here’s a quick rundown of some of the most common assets & tactics -

1. Digital Marketing

Precisely, digital marketing refers to advertising by making apt use of digital platforms such as search engine, websites, social media, email, mobile apps and much more. It is basically 360-degree advertising. Today’s reality is that people spend twice as much time online as they used to do 12 years back. Not only this but the way people shop and buy have really changed, meaning offline marketing isn’t as effective as it used to be in earlier days. Marketing is and has always been about connecting with your right audience in the right place and also at the right time. In today’s time, that means that you need to meet them where they are already spending a great time, which is the INTERNET. For a successful digital marketing plan contact best Digital Marketing Company in India with offering great Digital Marketing Services.

2. Software Development

Software development is a continual logical process that focuses on creating a computer coded or programmed software to address a unique business or personal objective, goal or process. It is a planned initiative which comprises numerous steps and stages resulting in the creation of operational software. It is primarily accomplished via computer programming, which is executed by a software programmer and is also inclusive of procedures such as initial research, data flow design, process flow design, flow charts, technical documentation, debugging, software testing and more. Well executed and served best by the experienced Software development companies.

3. Website Development

As per the owner’s requirement and demand, the functionality of the website is enabled through website development via coding or programming. It is basically the non-creative part of building any website, which forms steps into coding and writing markups. Website development spheres from creating plain text pages to complex web-based apps, social network apps and also the electronic business apps. Following is the website development services hierarchy -

- Client-side coding

- Server-side coding

- Database technology

4. Application Development

A technical process of creating a computer program or a set of programs to accomplish/perform the different tasks that a business needs. In order to increase the business efficiency, an application is capable of calculating monthly expenses to scheduling sales reports. Following are the few fixed steps that are followed in every app-development process -

- Gathering Requirements

- Designing Prototypes

- Testing

- Implementation

- Integration

5. CRM/ERP Solutions

Enterprise Resource Planning and Customer Relationship Management are business solutions created to minimize the human efforts. If you are planning to formalize your business and increase employee productivity, consider integrating your ERP and CRM solutions. Doing this will help you get rid of data storehouse in your firm and will also help you optimize operations in order to boost efficiency.

Let’s a look at some of the benefits of ERP & CRM Solutions -

- 360-degree view of your customer

- Better access to critical information

- Streamline business processes